week 9

This week talked about the the media and brands.

• The cheap products that consumers buy are not they feel the cheapest prices but the biggest value.
• The brands image sometimes express the taste and the status of a person, take Benz and Rolex can reflect a people's status and wealthy.
• Now more brand set online shop and online order because less and less people spend time on TV, radio, newspapers but instead of surfing online.

Brand awarness have two levels: Brand recognition and Brand recall

Brand recognition is consumer awareness that a particular brand exist.

Brand Recall is the extent to which a brand name is recalled as a member of a brand, product or service class, as distinct from brand recognition.