E-business is the use of electronic networks for business (usually with web tehnology), that is the transformation of key business processes through the use of Internet technologies.
E-marketing is the result of information technology applied to traditional marketing.
Chaffey D. & Smith P. , (2008), eMarketing eXcellence
2. What are performance metrics and why are they important?
Performance metrics are the measures that are used to evaluate and improve the efficiency and effectiveness of business processes.
Performance metrics are importance because it provides succinct definitions of the many terms related to managing and implementing Internet marketing.
8.8.2009 http://www.davechaffey.com/E-marketing-Glossary/Performance-metrics.htm
3. What are some of the key legal issues that affect e-marketing?
There are three aspects. E-marketing is privacy so it is difficult to legislate and critical because consumers yield personal information over the internet; government difficult to balance freedom of expression against consumer needs; new technology brings new opportunities for fraud: enforcement is difficult in a networked world.
4. How does technology both raise and lower costs for companies?
Technology would lower costs by saved money on staff and paperwork via electronic order processing, billing, and e-mail.
But technology also require inverstments, they are web page development costs millions of dollars; E-commerce operations require expensive hardware and software; new technologies continue to emerge, which make current investments obsolete; putting technology to use entails a steep learning curve.
So, technology could both raise and lower costs for companies.
5. As a technology, how does the Internet compare with the telephone?
As a technology, Internet is more flexibility than telephone and customers can get more information via the internet than telephone, for example, customers could see the photoes and videos.
Telephone also more time consumption because telephone need more people to introduce products to customers by individuals but internet can settle serveral problems at the same time by one person.
6. What are some of the marketing implications of Internet technologies?
Internet technologies have changed traditional marketing in a number of critical ways. Include power shift from sellers to buyers; death of distance issues ; time compression problems; knowledge management is key; interdisciplinary focus and intellectual capital rules.
7. What are the three main markets of e-business, and how do they differ?
An e-marketplace is nothing but electronic marketplace. E-marketplace allow multiple businesses connect in the website. It involved three mian markets:
1) Right Owner: the marketplace has owed by the partner who have the best chance to capturing the value it creates in the form of reduced cost.
2) Open Standards: offer a bridge between buyers and sellers, open standards in order to attract as many buyers and seller as possible, business to business marketplaces have to operate under open standards.
3) Cost Efficiency: simple pushing down prices will not sufficient in the long term business, companies using purchasing as a source of competetive advantage, they have to think about to cut the total cost.
8. In the context of e-marketing, what does "revenge of the consumer" mean?
The rebellion started with television channel surfing suing the remote control. Consumers did not seem to appreciate that commercials pay for broadcast TV programs; at the start of the 21st century, consumers have control via the mouse.
Consumers are become more demanding and sophisticated, the marekters will have to become better and delivering to satisfying customers.
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