Week 2

1. Give an example from your own experience of poor eMarketing.

I had a poor emarketing experience in http://www.kakabar.com/index.php. At that time, I bought online game product online, I had paid the money but they did not sent me the products. But at that time I could not find the staff online and have to wait. I was worried then.


2. List 5 examples examples of poor eMarketing

example 1: bad services
I bought books in www.taobao.com last, but the service of the shop was very bad, the owner of the shop told me that he had the books which I want but in one hour he told me that he was unhappy so he closed the exchange and I have to search again.
example 2 : the quality problem
My sister had bought clothes from online shops, she showed me the pictures online and the pictures were beautiful quality is good. But when we got the clothes we found that the quality were bad they look different from the pictures show.
example 3: the mail problems ( they do not sent the product to your home)
One of my online experences is the online shop's owner told me that my products would sent to my home but I received a call told me to go to another place to got my items, so I had to got up then go out to got my products.
example 4: time delay
I had bought telephone recharge card online at midnight online because I need that time but they delay the time, did not send to me untill the second day.
example 5: some liar
Some shops were not exist. One of my friends had met a liar before, when he paid for the product he did not received the products.


3. Provide one example (from Ballarat or your experience) of each of the six levels of eMarketing.

• level 0: none
• Level 1 Basic web presence - a company places a listing on a listing site such as http://www.ballarat.com/motel.htm
• Level 2 Simple static information site. Sometime called 'brochureware' e.g. http://www.ballaratbirdworld.com.au/
• Level 3 Simple interactive site. Users are able to search the site and make queries to retrieve information about such things as product availability and pricing. Queries by email may also be supported. http://www.gretannery.com.au/
• Level 4 Interactive site supporting transactions with users. The functions will vary. Usually limited to online buying, helpdesk etc.
• Level 5. Fully interactive site supporting the whole buying process. Provides relationship marketing with individual customers. E.g. www.amazon.com